Are you looking for inspiration, knowledge, and data that will help you:

• Deeply connect and resonate with your target consumers on their NA beverage occasions?

• Take your brand positioning, promotional strategy, and advertising content to the next level?

• Capture market share by authentically owning a NA beverage occasion or multiple occasions? 

• Demonstrate demand for your product to sell into retail, on-trade, hospitality or to any other partner?

If you answered yes to any of these questions, then The Zero ABV Project wants to partner with you.

By understanding your target audience, where, when and why they drink NA beverages you can develop growth strategies that help your business thrive by connecting with consumers when they are most open to your offering(s). 

The Zero ABV Project is looking for sponsors to launch our groundbreaking study diving deep into the hearts, minds, senses, and occasions when consumers choose NA beverages.

The NA Beverage Consumer and Occasions Benchmark Study is an extensive survey to establish a quantitative benchmark for consumer and occasion understanding. The nationally representative survey of U.S. adults 18 to 65 will dive deep into:

• Who are the people choosing NA beverages

• On what occasions are they drinking NA beverages

• What are their motivations for drinking NA beverages on a particular occasion

• What brands do they prefer by occasion

• What are their sensory preferences and desired liquid/flavor profiles by occasion

• What are the emotions surrounding the occasion, how do they want to feel

• What is the atmosphere of various occasions

Once the benchmark is complete, seasonal updates will be conducted to understand NA Beverage growth patterns, seasonal influences on the category, and most importantly measure progress and brand health with consumers.