Reports Library

A growing library of data driven consumer insights for founders, brand managers and trade establishments invested in the non-alcoholic beverage industry. Our mission is to illuminate key occasions, highlight brand sentiment and help the entire beverage industry embrace and grow with change.

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Reports

Super Bowl & Valentine's Day 2024 Occasions and Motivations Report

The Zero ABV Project's insights for February 2024. Discover which NA beverages consumers enjoyed most during the Super Bowl and Valentine's Day, key drivers for consumption and the transformative potential of Mood Prints, a new and rich perspective into occasions and motivations for non-alcoholic beverage brands and establishments.

The Zero ABV Project 2023 Occasion Insights

Our 2023 Occasion Survey explored social occasions for sophisticated NA Beverages. In December 2023, The Zero ABV Project surveyed a nationally representative sample of 1,003 U.S. Adults aged 21 to 75 years. The sample was balanced to census for age, gender, and region.

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